The Northfield Rambler

Thursday, June 25, 2009

Spouting Off

Posted by Stace....

One of my friends reported that he doesn't really subscribe to personal blogs because "it's just people spouting off". I liked that so much that I seriously thought about creating my own blog entitled The Spout. It seems like the perfect name for me and my mouth, I think. One day maybe I'll create it.

Been thinking about marketing my private practice in this town of 36 mental health practitioners. (Mind you, the population is 17,000 - which includes those in 2 colleges.) Competition, while not necessarily equal in a variety of ways, is still stiff.

I have some marketing ideas, some good catchy ads to place here and there. But sadly, the very best marketing phrase cannot be used without alienating the "older", more established therapists. Still, I think it is a stunning ad to place in this small town, and it must be expressed in one way or another, and so I share it here:
For your therapy needs, see Stacey -
because she doesn't know your mom.

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